University
of Applied Sciences Sralsund, WS 2008/2009
"Attractions and Destinations Management"
Lecturer: André Kretzschmar
Course Material
|
University
of Applied Sciences Sralsund, WS 2008/2009 |
|
| Lecture | Content | Slides | Additional Material | ||
|
1
|
Part
One Definition, typology, classification |
 lecture01.ppt |
Case
Study "Park Astérix" 1 Page |
 case01.pdf |
|
| Please
visit: http://www.toronto.com/attractions |
|||||
|
2
|
Part
One Role, impact, product, market, and business environment of attractions |
lecture02.ppt |
|||
| 3 | Part Two Development of attractions, Feasibility studies |
lecture03.ppt |
Case Study "Rio Nuevo" 2 Pages |
case02.pdf |
|
| Case Study "Tourism Feasibility Study of Monroe, Lee, Arkansas and Phillips couties of eastern Arkansas" 70 Pages | case03.pdf |
||||
| Please visit: Statistisches Landesamt M-V (German only) |
|||||
| Please visit: OSGV - Tourismusbarometer (German only) |
|||||
| 4 | Part Two Development of attractions, Feasibility studies, success factors, funding issues |
lecture04.ppt |
Please visit: Wenzel & Partner Consulting |
||
| 5 | Part
Two Development of attractions, Business planning |
lecture05.ppt |
Business
Plan Outline from northwestengland (www.nwtourism.net) 1 Page |
case04.pdf |
|
| Case
Study "Millenium Dome" 1 Page |
case06.pdf |
||||
| Case
Study "Crystal ball gazing" 2 Pages |
case07.pdf |
||||
|
Homework
=>> |
Case
Study "VisitScotland Business Plan 2004/07" 29 Pages |
case05.pdf |
|||
|
Homework
=>> |
Case
Study "Tyne & Wear Museums Corporate Plan" 37 Pages |
case18.pdf |
|||
| 6 |
Part
Two
Development of attractions, Project Management |
lecture06.ppt |
|||
| 7 | Part
Three Management of attractions, Marketing concepts, strategic marketing planning |
lecture07.ppt |
Case
Study "New Country Park" 2 Pages |
case08.pdf |
|
| 8 | Part Three Management of attractions, Implementation of marketing concepts |
lecture08.ppt |
Case Study "Branding the Visitor Attraction Experience" 4 Pages |
case09.pdf |
|
| Case Study "Marketing The Lake District Visitor Centre" 4 Pages |
case10.pdf |
||||
|
Homework
completely |
Case Study "The Marketing Mix for Museums and Leisure Attractions" 9 Pages |
case11.pdf |
|||
|
Homework
chapter 6 and 7 |
Case Study "Tasmanian Walking Tracks Strategy and Marketing Plan" 248 Pages !!! |
case12.pdf |
|||
| 9 | Part Three Management of attractions, Human Resource Management, Financial Management |
lecture09.ppt |
Case Study "new horizons - international benchmarking an best practice for visitor attractions" 4 Pages |
case13.pdf |
|
| 10 | Part Three Management of attractions, Quality Management, Greening of attractions, Visitor Management |
lecture10.ppt |
Case Study "Performance Management in Museums" 58 Pages |
case14.pdf |
|
| Case Study "Enhanced Visitor Management Alternative" 1 Page |
case15.pdf |
||||
| Further Reading "Sustainable Tourism in Protected Areas" more than 150 Pages |
case16.pdf |
||||
| 11 | Essence of slides for exam preparation, but don't rely only on this summary!!! | summary.ppt |
|||
| 12 | Extra PPT Exkurs Prof. Hartmut Luft Destinationmanagement | extra.ppt |
|||
| Useful Internet resources | |||||
| Lectures | |||||
|
09. Sept 10. Sept 11. Sept 09. Oct 14:00 Exam |
|||||
| for preliminary exam results click here | |||||